The white tip in the shape of a star represents the brand’s promise and commitment to maintaining high quality and European craftsmanship. The new design came with a white tip on the pen cap. In the same year, the new rebranded Montblanc produced its finest, technically improved, fountain pens. registred ‘Montblanc’ for a trademark for all the future products. Later in 1910, one of the family members of the company noted a worthy analogy of the company’s success to the highest and majestic peaks in the Alps - the Montblanc. The company briefly worked under the name Simplo Filter Pen Co. 1.6 Unveiling the Metamorphasis CollectionĮarly in the 1900s, Montblanc took great pride in manufacturing “high-class and gold” fountain pens.1.5 Montblanc’s First Watchmaking Breakthrough.1.4 Institut Minerva de Recherche en Haute Horlogerie.1.3 Beginning of the Watchmaking Journey.Consequently, the culmination of all these efforts is what sets Montblanc apart from its competitors. As per the test, selected timepieces go through hours of winding performance & assembly control, continuous accuracy control, functioning test (wear and non-wear periods), general performance and water resistance. With an intention to simulate a year’s worth usage, the test cycle puts some of their timepieces to a rigorous certification process. Most importantly, Montblanc watches go through the ‘500-hours test’.
With each passing year, Montblanc perfects the art of showcasing traditional values of watchmaking while also continuing to upgrade their technical know-how. Montblanc watch (Image: Johnson Watch)Īs the world saw Montblanc’s watchmaking expertise rise to the top, the brand sought to maintain its value: the pursuit of high-quality and craftsmanship. The collections showcase the epitome of skillful craftsmanship, the finest watchmaking technology, and groundbreaking revolutionary designs. In the wake of the acquisition, Montblanc dove deep into watchmaking with the launch of its traditionally made Swiss watches. Montblanc took over Minerva SA thereby also obtaining Minerva’s technical know-how and watching making expertise. Passing down the hands of many leaders and visionaries, Montblanc today is part of the Richemont group with sister brands like Cartier and Piaget. Originally started by a Berlin engineer and a Hamburg banker, the team steadily grew since the 1900s. With over a 100-year legacy, Montblanc is widely popular for personalized gifts, leather goods, and watches.
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